Wednesday, January 07, 2009

Fred Gets It


Yesterday, I wrote about how in-car streaming audio will be a game-changer for consumers and for radio stations that embrace the technology.  Today, I'm happy to write about someone else who understands its impact on the future of the industry.

Fred Jacobs is one of the radio consultants I have long admired.  Ever since we worked together at WCXR/Washington a couple of decades ago, Fred has impressed me with his vision of pushing the medium to do more.  

That's why I'm not surprised to see that he gets the appeal of streaming audio, and is helping stations exploit the new distribution paradigm by developing an application that puts his client stations on iPhones all over the country.  Putting those stations on the iPhone desktop gives listeners the one-touch access they need and want -- the key to winning when the competitive field has expanded so much.  Fred has also written some basic rules stations should follow to make streaming audio easier and better for consumers.