Ken Auletta has been writing about media for many years, and joined me today on KIRO/Seattle to talk about his latest book, "Googled: The End Of The World As We Know It." Among the topics we covered:
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- why Google thinks of itself not as an internet venture, but as a media company, even though it doesn't create any content;
- the news today that Rupert Murdoch wants to team with Microsoft and block Google from linking to any of his news sites as the first step towards creating a pay-for-news paradigm;
- where Google has failed, and where it's still playing catch-up
- the relationship between founders Larry Paige and Sergei Brin, and what they think of competitors like Bill Gates and Steve Jobs;
- why Google fears Twitter and Facebook.