Classical Soccer

Here's a prank created by an ad agency for Heineken based on a big soccer game between Real Madrid and AC Milan last October. It was the UEFA Champions League game, which every soccer fan in the country wanted to watch on TV (as big there as the Super Bowl is here).

But on the night of the game, the ad agency set up a classical music concert, and they had women throughout the country talk their men into going to the concert instead of the game. They also got bosses to tell their employees to attend, and even editors at various media outlets, who sent reporters who really didn't want to be there. They managed to convince over 1,000 soccer fans to forsake the game in favor of a string quartet's performance.

Then, they bought time on the game broadcast and showed the million-plus viewers what was happening at the concert and let them in on the prank, which had a happy ending...