Friday, April 15, 2011

Classic Rock WCXR

From the mid 1980s to the early 1990s, I was the morning man on 105.9 WCXR, the classic rock radio station in Washington, DC. We had a lot of success thanks to a crew of very talented people in every aspect of the station, both on the air and behind the scenes. The product coming out of the speakers was always great, the sales force brought in a ton of money, and we were very active promotionally -- all important elements in building and maintaining a successful radio brand.

Paul Altobelli, who was the music director for a few years, just dug up this TV commercial, which I think ran for several months in 1990 or 1991. I don't remember who did the creative, but the ballsy announcer was our production director, Dan Alexander (now heard as the voice of WLS/Chicago).