Listen to me on KTRS/St. Louis every Friday, 3-6pm CT

Thursday, May 29, 2014

A Single Jingle

I have always loved great radio jingles. One of the highlights of my career was in 1986 when (after several years at rock stations that didn't use them), I moved to WYNY/New York to do mornings, complete with custom jingles made by Jonathan Wolfert's company, JAM. We're still using jingles on my syndicated show, America Weekend, and every time those singers say my name, it's a thrill.

Here's a piece Jonathan produced in 2006 (back in the days when the final product was sent to stations via CD) revealing how many people it takes to produce a single jingle...