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Thursday, February 26, 2015

A Sack Of Shack

Radio Shack, now bankrupt, wants to sell you its name. The bidding begins at $20 million, but if you buy it, you have to provide your home address so it can keep sending you sales flyers for eternity.

I don't know why anyone would want to use the name of a business that's been belly-up for years. It's not like you're going to resurrect the brand, so why be associated with it? I can see other retailers competing for the real estate taken up by Radio Shack stores (Sprint has already bought half of them), but the name?

While you're at it, why not start selling a new diet candy called Ayds (an actual product from the 1980s)? Personally, I'm saving up my money to buy the SkyMall name, because I'm all about quality merchandise.