Another TV channel you never watched is going away. It's called Pivot, launched 3 years ago with a target audience of millennials. Unfortunately, that's exactly the demographic that isn't watching TV anymore. My 22-year-old daughter doesn't even have a television -- if she's consuming video, it's all online -- and I don't think her friends do, either.
Even if the network aired nothing but the "Friends" scene where Ross yells pivot!! at Rachel and Chandler as they try to get a couch up the stairs to his apartment, they weren't going to get that demo. Talk about a bad business plan.
The owners of Pivot can't even find a buyer for the network, so they're just going to shut it down later this year. The same thing happened to Al Jazeera America, a channel that similarly disappeared.
That makes me wonder what's keeping some of these other networks going? Can there possibly be enough viewers and advertisers for what I call the "click-by channels"? Have you even heard of these?
- AWE, which stands for A Wealth of Entertainment (casting doubts on how its owners' define "wealth");
- Aspire, owned by Magic Johnson;
- Idea, which doesn't seem to even have a website;
- Pop, formerly the TV Guide Channel;
- Pets TV;
- Cars TV;
- Justice Central;
- American Heroes;
- DIY Network;
- Z Living.
I'm not even mentioning the myriad shopping channels nor the ones that seems to be nothing but a constant stream of infomercials (Value, Wow, GetIt, the Time-Life Channel). Does anyone ever spend more than 3 seconds watching them? Their entire viewership has to come from people flicking through every channel on their cable/satellite system and asking, "What is this?"
Then, of course, you pivot to a channel you actually want to watch.