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Wednesday, December 28, 2016

Credit Not Due

I just read an AdWeek story headlined,"Jane Pauley Continues to Give CBS Sunday Morning a Lift," which attributes credit to the venerable news show's ratings rise to Pauley taking over from the retired Charles Osgood. I don't buy it. No one tunes into that show to see the anchor -- whoever he or she is -- introduce the various pieces that make up that show. It's the stories themselves that draw us in. All Pauley is doing is continuing the tradition (that started with Charles Kuralt) of having someone comfortable present them to us. I'm not saying she's not good at the job, just that she doesn't deserve credit for the show's ongoing success.