Ken Levine on the Rams' lack of popularity in Los Angeles...
Last year the Rams returned… with all the fanfare of a cheating husband slipping into bed quietly so his wife doesn’t wake up. For the first four or five months there were no billboards, no commercials, nothing. Their first few games drew well out of nostalgia, but once it was clear they were terrible the fans stopped going. I’m not sure even Rams fans knew what radio station they are on. You don’t see any Rams bumper stickers around town. No one wears Rams jerseys or helmets in the street. It wasn’t so much a triumphant return as your old Uncle Lester returning after twenty years to borrow more money.
Read Levine's full piece here.
And now comes word that the San Diego Chargers are returning to Los Angeles. Wooo hoo! This announcement has generated the same level of excitement as a new tattoo parlor opening on your corner.