Palin, meanwhile, officially despises the "lamestream" media. But press coverage —- good, bad, whatever -— is clearly the oxygen she craves. She supposedly hates having her privacy invaded, yet her family keeps showing up on reality TV. She thinks the political class is clueless and out-of-touch, but she can't resist responding to its every provocation. Her public rhetoric, from "death panels" to "blood libel," is obviously crafted to maximize coverage and controversy, and generate more heat than light. And her Twitter account reads like a constant plea for the most superficial sort of media attention.
It's a grim spectacle on both sides, and last week's pointless [blood libel] controversy was a particularly low point. So let me play the relationship counselor. To the media: Cover Sarah Palin if you want, but stop acting as if she's the most important conservative politician in America. Stop pretending that she has a plausible path to the presidency in 2012. (She doesn't.) Stop suggesting that she's the front-runner for the Republican nomination. (She isn't.) And every time you're tempted to parse her tweets for some secret code or crucial dog whistle, stop and think, this woman has fewer Twitter followers than Ben Stiller, and then go write about something else instead.